Emily Wells, Owner, Principal
Emily Wells
Owner, Principal
“Bookkeeping is more than just numbers; it’s about giving people peace of mind about their business financials.”
Emily Wells is the dynamic owner of Zumifi, Inc., a boutique bookkeeping and financial strategy firm committed to helping small businesses find clarity and confidence in their numbers. With a Master’s in Professional Accounting and years of hands-on experience, Emily specializes in supporting law firms, medical practices, construction companies, and other service-based businesses.
Building on the strong foundation established by Zumifi’s founder, Zumifi, Emily brings a thoughtful mix of strategic insight, personalized service, and calm competence to every client relationship. Whether walking a client through QuickBooks Online via Zoom or streamlining financial operations, her goal is always to empower business owners with clean, actionable financials.
A Colorado native now living in Puerto Vallarta, Mexico, Emily is as passionate about storytelling as she is about spreadsheets. When she’s not reconciling accounts or guiding her team, you’ll find her reading fiction, writing her own stories, or soaking up beachside inspiration with her husband, Donny.